Category Archives: Email Marketing

The key is being different in sales.

 

Are you using Video Email Marketing?

It seems like at every turn you run into videos.  There are funny videos, informational videos, conference showcase videos and blog videos now.  And, the plethora of video in marketing and on the web is for a very good reason, they work!

Just consider the following statistics:

  • 84.4% of the U.S. Internet audience viewed a video online, according to a study done by comScore in January 2012.
  • The duration of the average online content video was 6.1 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 12.2 percent of all videos viewed and 0.9 percent of all minutes spent viewing video online.
  • An optimized video increases the chance of your brand being on the front page of a Google search engine result by 53 times!

So, back to the question. Are you using Video Email Marketing today? The answer is probably not. However, you would logically think that using video in email marketing would be common place, wouldn’t you? But, it’s not. In fact, it is relatively new. With that said, we believe it’s worth exploring now and implementing as part of your sales and marketing efforts.

Here are several examples of how video email marketing may work for you:

For Profit Business: 

  • Be Different: Nudge, nurture, & convert new leads
  • Share: Share updates & ideas with active clients
  • Top of Mind: Stay in front of past clients over time
  • Personalized Marketing: Market your new software updates or share a new service you have
  • Referrals: Referrals, & just saying thanks for referrals
  • Management: Recruit, train, motivate, & congratulate employees

Not for Profit Organization: 

  • Newsletters: Send weekly newsletters & updates
  • Devotionals: Send mid-week devotionals
  • Greeting Cards: Send holiday & special occasion greetings
  • Attendees: Follow up with new attendees
  • New Member: Welcome new members
  • Events: Send event invitations & reminders
  • Target: Send targeted messages to specific groups
  • Mission Updates: Share updates on missions, projects, & goals

Once you begin to utilize this new medium option, you will be amazed at how many different impactful this type of tool can have in your business or nonprofit.

Currently, BombBomb is the leader in this space. And, we are a proud affiliate of this awesome software tool. So, if you are interested in learning more ways you may utilize video email, please contact us or sign up for a free trial now by clicking here. 

 

 

 

 

How to blog and what to blog. We can help.
Email Marketing is a fairly common way of advertising as well as keeping current clients abreast with the goings on within a company. With all the advantages it offers, however, there are a few things you should keep in mind when launching your email marketing campaign.

  • Don’t overwhelm with information

Keep your email campaigns short, sweet, and simple. If pictures make your point resonate more (and they probably do), use them. Don’t give customers huge chunks of text to read, because they’re likely to read only the first few sentences before losing interest and closing your email. Summarize the points of what you want to get across, and get their attention within the first few words.

  • Try to only send out emails when warranted

Sure, you could send out emails every day, but that’s likely to annoy the person you send them to and get your emails sent straight to the spam folder. Instead of flooding those on your email list with pointless emails, send them only when you have something important to say. This makes it far more likely that the recipient will pay attention to the message, and will prevent your emails from becoming a nuisance.

  • Only send emails to those who have signed up to receive them.

There are plenty of places online to go and buy email lists, but, just like cold calling, this method is often frowned-upon. The people getting the resultant marketing emails may not even be interested in your message, and they may even cause email providers to see your organization as spam. Instead, provide people with a way to sign up for your email list, and send emails only to people on that list.

  • Give people a way to unsubscribe if they want to.

People who see your nonprofit as annoying are not going to listen to you. Give email recipients a clearly-marked way to unsubscribe from email lists. Although your email marketing campaign won’t work on that person, they are far more likely to be receptive to other forms of marketing than if you did not give them a way to unsubscribe from your emails.

So there you have it, some short and simple tips to keep in mind when starting your email marketing campaign. Starting an email marketing campaign can be daunting, after all, but with these few tips kept in mind, you’re far more likely to be successful. So remember: keep your emails relevant, but not intrusive, and make sure to only send them out when warranted. The results will be spectacular.

 

For more information on email marketing campaigns, or information on the other services we offer, contact us today.