- Don’t overwhelm with information
Keep your email campaigns short, sweet, and simple. If pictures make your point resonate more (and they probably do), use them. Don’t give customers huge chunks of text to read, because they’re likely to read only the first few sentences before losing interest and closing your email. Summarize the points of what you want to get across, and get their attention within the first few words.
- Try to only send out emails when warranted
Sure, you could send out emails every day, but that’s likely to annoy the person you send them to and get your emails sent straight to the spam folder. Instead of flooding those on your email list with pointless emails, send them only when you have something important to say. This makes it far more likely that the recipient will pay attention to the message, and will prevent your emails from becoming a nuisance.
- Only send emails to those who have signed up to receive them.
There are plenty of places online to go and buy email lists, but, just like cold calling, this method is often frowned-upon. The people getting the resultant marketing emails may not even be interested in your message, and they may even cause email providers to see your organization as spam. Instead, provide people with a way to sign up for your email list, and send emails only to people on that list.
- Give people a way to unsubscribe if they want to.
People who see your nonprofit as annoying are not going to listen to you. Give email recipients a clearly-marked way to unsubscribe from email lists. Although your email marketing campaign won’t work on that person, they are far more likely to be receptive to other forms of marketing than if you did not give them a way to unsubscribe from your emails.
So there you have it, some short and simple tips to keep in mind when starting your email marketing campaign. Starting an email marketing campaign can be daunting, after all, but with these few tips kept in mind, you’re far more likely to be successful. So remember: keep your emails relevant, but not intrusive, and make sure to only send them out when warranted. The results will be spectacular.
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