What is Inbound Marketing?
Per Hubspot, a leading inbound marketing automation platform, since 2006 inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Why Inbound Marketing Services?
It works! We have been using the methodology of inbound marketing philosophy along with the use of a marketing automation software platform (s) for years to help us attract nonprofits and association executives. During that time, we have attracted thousands of qualified leads which have converted to customers for our software advisement business unit. We can help you do the same!
Why SmartThoughts for Inbound Marketing Services?
- Since 1996, we have been working in the industry you sell and market too
- We understand the challenges of the nonprofit industry
- We can develop the content centered around the personas you want to attract
- We understand the software tools and how to use them for inbound
- We have our expertise rooted in trial and error and know what it takes to do it right
- We have developed campaigns and programs with verifiable results.
What do our Inbound services include?
- Increasing and developing social media activity
- Development of blog with strategy
- Blog content creation either directly or with your team
- Create a marketing calendar of inbound activities
- Content delivery to social media outlets
- Website optimization to increase SEO
- Key word optimization to make sure you are getting the right prospects to your site
- Removal of content that isn’t relevant to your prospects and delivering leads
- Discuss the need for marketing automation software
- Training, ongoing consulting, & managed services to improve your leads and close rate