Lead Generation Overview
Are you a software vendor or consultant who is struggling to start or maintain a flow of steady leads? If you can’t afford someone with experience and are left with “Green” candidates who don’t know the industry or have any track record of success, we have a better way.
Lead Generation in any industry is tough. And, selling the “invisible” of software is even more difficult sometimes.. And, new business development is not likely your area of expertise. You can depend on SmartThoughts industry-leading expertise and professionals to produce, manage, deploy, and monitor your inbound and outbound email marketing campaigns for maximum impact—so you can spend more time focused on strategy, planning, operations and alignment. Take comfort in knowing that we are continually marketing to find the best software fit and the right services for nonprofit executives.
Smart Marketing has 20 years of experience in outbound sales and marketing expertise in selling and marketing into many industries to solve business challenges with software. We can provide you the tools and vehicle you need to help you increase leads, measure the results and improve your revenue.
Life is to short to do what you don’t like to do!
Our lead generation services include:
- Direct mail
- Social Listening
- Social Media Monitoring
- Participation in trade associations
- E-mail Marketing
- Campaign Management
- Inbound Content Creation
Lead generation for VAR’s, Consultants, and Software Vendors
- In this pursuit, we will have the use our homegrown database and segmentation to begin the process of reaching out to your targeted market
- We will work with your team to determine campaign goals, smart campaign activities (phone, blogging, email, mailers, events), and managed the outcome
- Whether it’s a special short-term need due to lack of resources for a product introduction or event
Outbound, Inbound, and Social Selling Expertise!
We have the resources to manage and execute the delivery of lead generation campaigns. And, if you provide solutions to the nonprofit industry, your organization can take advantage of our existing relationships, social selling expertise, contact database and the use of our industry leading marketing automation solution, ACT-On, to get the job done right for maximum results.
It’s up to you and your needs. We will be able to act as an extension of your company and can help craft the program required to do the job effectively and efficiently.