Marketing Automation Consulting Expertise!
You need marketing automaton consulting! All businesses with websites want to capture leads, nurture them with dynamic campaigns, track all of their web and email engagement, and view individual contact history right from their CRM! In our opinion, traditional email marketing is obsolete. However, it takes more than just having the software tool to make things truly work.
The power of Marketing Automation is paramount to the intelligence and effectiveness of the campaigns we run for our clients. We provide the help you need to run your marketing automation software. We can assist in better utilizing your existing marketing automation tool in your small business or you can opt to utilize the value of ACTON, marketing automation software, which we use for our many of our clients. Along with inbound marketing consulting and strategy, we can use marketing automation software to allow you to seize the day.
Marketing Automation Consulting Services:
You may partner with us to help you roll out the best-in-class marketing automation deployment. Few areas we can team up with you on for marketing automation consulting are:
- Define and implement best practices for inbound and outbound marketing programs, include nurturing campaigns
- Lead Scoring and buyer persona development
- Build Programs to capture leads from all sources (PPC, Organic Search, Referrals, Website etc.) and have the right follow-up plan
- Integrate website content and resources into marketing programs
- Deployment and training on Sales Insight for the Sales team
- Maximizing information passed along from ACT-ON to Salesforce.com
- Modeling and building out business processes and lead life-cycle definitions, to help businesses measure conversation rates across each stage of the marketing-sales funnel
- Identify and build reports, that allows companies to get complete visibility on metrics related to lead conversions, opportunity scorecards and marketing influence on pipeline and revenue (to name a few of the areas)